7 Tangible Benifits Of Responsive Web Design

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Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013, according to a forecast by research firm Gartner. That's an even more aggressive outlook than Morgan Stanley's projection that the mobile Web will outstrip the desktop Web in five years. This was the research in 2010 and concept of Responsive Web Design was still good 6-9 months away from the date the research was published. Mobile is not going away anytime soon and it is increasingly becoming integrated into our lives.

For business owners and marketers, this shift can seem daunting as it ads in a huge layer of complexity and perceived cost. What approach do you take? Where do you start, and when? Many thought that to successfully expand into mobile, publishers will have to reformat sites from the small form-factor of handheld devices.This was valid until Ethan Marcotte came up with an article on Responsive Web Design in middle of 2010 and the whole idea started catching imagination pretty fast with bostonglobe.com being one of early adopters of the technology.

Here are 7 reasons why you should consider updating your company web site to utilize Responsive Web Design:

1 Substantial Savings Of Money: Before the practice of Responsive Web Design was widely adopted (it still isn’t, really), if companies wanted to have an optimal mobile experience of their website a separate set of templates or a device-specific app had to be designed and developed.

One site for iPhone, one site for iPad, another for Android etc. Then, what happens when a new device comes out? Make another website or app specific to that device? This madness would never stop and as you might guess, this can get quite costly and most business owners don’t want to spend that kind of cash just to keep up.

The beauty of Responsive Web Design is in the fact that it enables your site to fit perfectly in any screen size. Essentially your website -- one site fits all -- is future proofed for quite some time.

2 Saves Lot Of Time: The fact that the design and implementation  of your site is done in one project it means that it take less of your productive time. Less meetings, less approvals and less wondering if you’re just going to have to do this process all over again once a new device comes on the market as Responsive Web Design future proofs your website for quite sometime.

3 You can beat your competition: Since Responsive Web Design is still in its infancy, there is a strong chance that your competition is not implementing it. Redesigning your website to fit optimally in all devices would take your competition by surprise. Visitors will get a much better experience on your site than on your competitors, and will likely take more action. So you have a lead on your competitor even if they decide for responsive design site after previewing your site.

4 Your Site Will Be Future Proof for a long time: When adopting Responsive Web Design, your site will stand the test of time for longer. You wont be playing ‘catch up’ all the time and so would have more time to concentrate on your core activities.

5 Reduced Friction and More Conversion: Good user experience on a website results in better/more action because Responsive Web Design gives them what they want with least amount of friction. Reduced friction results is greater and better user experience and hence more action from user on site.

6 Peace of mind: All of the above reasons will help you sleep better at night knowing that your site is actually working at it’s optimal level on all devices across all platforms. This will give you peace of mind when it comes to your online presence.

7 You can tell those iPhone/Android/Blackberry/Windows App Sales Guys To Take A Hike: With your website done on Responsive Web Design principles, you don’t need to spend tens of thousands of dollars on platform specific apps for all devices. What you get is Just one site for everything.

So Now It's your turn. If you are feeling "Responsive" do get in touch with us or Request a Quote

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